An avalanche of good
Flint businessman and philanthropist Phil Shaltz wanted to raise awareness and make everyone stop a little bit and think. So, he put up a billboard on I-69 with a cryptic message, "I'm Concerned About the Blueberries." And, it went viral — mostly because no one knew what it meant. All over the world (literally) people wondered who exactly was concerned about little fruit and why.
Then, Phil came forward with a story that ultimately urges all of us to care for each other a little more and to do something good — anything really, maybe even something as small as a blueberry — for each other.
“It’s about caring for each other
and doing a little something,
causing an avalanche of good.”